The stuff that matters

I am a sucker for sentimentality. Like Clint Eastwood, the stuff that gets to me is the stuff that matters, the non-trivial, the stuff that comes from the heart, the stuff I am passionate about. Simon, my brother-in-law was reading a post I wrote on fabricatedbacon.com about fatherhood and he …

Content marketing, duh

Way back in the mid 1990’s when the Internet was younger and a little more ragged the pundits were saying “content is king”. The thought was that whoever owned the best content would own the web. How we use the Internet has changed a little since, but content is still …

Entertain me

You see them everywhere – people with their heads down, supplicant hands, silent, staring at a mobile device. They are praying to the god of the Internet, requesting that the pipes and bytes entertain them, illuminate them and placate the boredom of being alive. Between 9pm and midnight around the …

Surviving the big idea

I was watching the Survivor final last week and was amused that the evil Russell thought that he had won “the game” even though Sandra had walked away with the $1 million. Clearly Russell was playing a different game. He was playing the big man in town game and Sandra …

The importance of lying

Are you a liar? I am. I lie continually. I am like that Jim Carrey character who lies so much he is forced to spend a whole day telling the truth. Lying, whether it be stretching the truth or a bald faced porky pie is an important skill. Federal opposition …

Getting it done

One of the hardest things to do is get a project, a blog, a business or a wacky plan started when you have a job and a life. I have fallen in to the trap of creating great plans in my mind and then finding something else to do. Like …