The social era

Collaborating with people through shared purpose creates advantage because it allows everyone to work towards a shared goal. When people know the purpose of an organization, they don’t need to check in or get permission to take the next step, they can just do it. When people know the purpose, they are not waiting to…

Poor old Malcom Gladwell

Malcom Gladwell must be wondering what went wrong. In October 2010 the award winning New Yorker writer penned a piece that tried to address the hyperbole about so-called twitter revolutions and suddenly he was the most hated man on twitter. The response was spectacular. Twitter erupted into outrage, Biz Stone co-founder of twitter responded with…