Build your team with blogging

A mate of mine was telling me that he blogs all his meetings to inform his team about what’s happening and what he is promising clients.

He works in a large healthcare network with thousands of staff so stakeholder management, transparency, and cost control is very important. He told me that the blogging meant he didn’t have to repeat conversations and everyone was kept informed.

I reckon this is a nifty way to use social media tools to manage a team. It’s inexpensive, easy to use, and easily allows for team engagement. Sure Basecamp works great for project management and remote teams but this is just cool and innovative.

Do you use social media in an innovative way to manage a team?

What do you think?