How Marketers can use Pinterest

Online pinboard, Pinterest has been reported in the tech and mainstream press as the coolest new social network on the block with amazing growth and an avid bunch of mostly female fans. In early April Expirian Hitwise flagged Pinterest as the number 3 social media website with 104 million visitors in …

Why no one uses Google+

At the last count Google+ had 90 million registered users, 60% of whom “engage daily”. Whatever that means. The other 40% are wondering what the hell they can use Google+ for. Except of course the SEO bunnies who are using Google+ to jack up the rankings of websites. The jury …

The social era

Collaborating with people through shared purpose creates advantage because it allows everyone to work towards a shared goal. When people know the purpose of an organization, they don’t need to check in or get permission to take the next step, they can just do it. When people know the purpose, …

Build your team with blogging

A mate of mine was telling me that he blogs all his meetings to inform his team about what’s happening and what he is promising clients. He works in a large healthcare network with thousands of staff so stakeholder management, transparency, and cost control is very important. He told me …

What is Google+ really?

When Google+ was launched a few weeks ago I saw it as another Google Buzz writ large. Google Buzz was of course a lamentable failure after hype of dizzying proportions. Now I think Google+ may be different. In a little over 3 weeks the service has amassed 20  million users and seen …

Poor old Malcom Gladwell

Malcom Gladwell must be wondering what went wrong. In October 2010 the award winning New Yorker writer penned a piece that tried to address the hyperbole about so-called twitter revolutions and suddenly he was the most hated man on twitter. The response was spectacular. Twitter erupted into outrage, Biz Stone …

Why Facebook is still doomed.

Some time ago I wrote that Facebook was doomed because the business model relied on erecting billboards in parks. People were there to play, not be sold to. Since then, Facebook  has become bigger than many medium-sized countries and has been valued at more than $50 billion by investment bankers. …

Entertain me

You see them everywhere – people with their heads down, supplicant hands, silent, staring at a mobile device. They are praying to the god of the Internet, requesting that the pipes and bytes entertain them, illuminate them and placate the boredom of being alive. Between 9pm and midnight around the …