Will Click Frenzy work?

Inspired by the success of Cyber Monday, the post-Thanksgiving online sale in the USA, an Australian online retailer group have decided to create an Australian version – Click Frenzy. The online sale, which the promoters say will stop a nation, runs on the 20 November. With participants like Myer, Target, Just Jeans, Portmans, Dotti, Dick Smith, Bing Lee, Ted’s Cameras,  SurfStitch, StyleTread, The Iconic, DealsDirect, and Booktopia, Click Frenzy…

Online takes work

A small business I provided some advice had launched a website in a space with low competition and high margins, and the results were pretty good for a small investment.  They had knocked up a site, launched some paid search ads, put in some rudimentary processes for managing enquiries, and like the results. The problem…