How copyblogger got it wrong

The latest copyblogger post by Brian Clarke, “5 Landing Page Mistakes that Crush Conversion Rates” disappointed me. Rather than being the witty informative genius I have come to expect, it was a sales pitch recycling old information with no actionable content for the punters. The 5 tips were: Blowing the …

Content marketing, duh

Way back in the mid 1990’s when the Internet was younger and a little more ragged the pundits were saying “content is king”. The thought was that whoever owned the best content would own the web. How we use the Internet has changed a little since, but content is still …

Entertain me

You see them everywhere – people with their heads down, supplicant hands, silent, staring at a mobile device. They are praying to the god of the Internet, requesting that the pipes and bytes entertain them, illuminate them and placate the boredom of being alive. Between 9pm and midnight around the …

Beware the fexpert

An expert is an almighty and powerful entity. The expert arrives in town to the sound of cannon firing, jets displaying tricks above, an appreciative crowd and a gleeful clanging marching band. A fexpert is a fake or faux expert (aka guru) and they tend to slink into town with …

Spamducation

When I was at Uni there was always “that class”. It was the class with the interesting name like “Sex and Politics” but was really about obscure French theory and the heterogenity of Southern Pacific political parties in the pre-war period. That’s right, boring!! I had the same experience the …