Brian Solis of the Altimeter Group has released an updated version of The Conversation Prism which shows both how social media is very fragmented, and also points out the inherent weakness of the term social media. This is business today not something that is exclusively social or media focused. Most of the brands featured are less about “media” and more about commerce or business. Using tools that help people connect, share, and learn is the new normal
What’s shown in the brightly coloured prism are 26 different categories from business to quantified self. Some of the brands featured – Facebook, LinkedIn, Flickr, YouTube – are part of the furniture for consumers and businesses. Others like Kred and Klout are less essential for consumers and therefore less valuable for marketers.
Take a look at this less frightening prism.