The secret lives of customers

Last night I heard a story. The zoologists at the Melbourne Zoo thought they knew their animals pretty well, but wanted to check out what they were doing at night, so they started videoing what went on. What they discovered surprised and amazed them. There was a kind of clash of …

The roads of the 21st century are different for me and Tony Abbott

During the 2013 election campaign Tony Abbott repeatedly promised to build the roads of the 21st century. Sadly, this wasn’t a nifty metaphoric flourish reflecting a program of investment in Internet infrastructure and education to drive economic growth. When Abbott said roads, he meant roads; coal miners need roads, ports, …

The conversation prism

Brian Solis of the Altimeter Group has released an updated version of The Conversation Prism which shows both how social media is very fragmented, and also points out the inherent weakness of the term social media. This is business today not something that is exclusively social or media focused. Most …

The social era

Collaborating with people through shared purpose creates advantage because it allows everyone to work towards a shared goal. When people know the purpose of an organization, they don’t need to check in or get permission to take the next step, they can just do it. When people know the purpose, …

The buzz of social media

Google just released Google Buzz which has demands that we “go beyond status messages”. To me this appears to echo the feeling many people had, including me, when confronted with micro-blogging sites like Twitter – so what. It represents a profound misunderstanding of what a status message actually is. Status …