Why no one uses Google+

At the last count Google+ had 90 million registered users, 60% of whom “engage daily”. Whatever that means. The other 40% are wondering what the hell they can use Google+ for. Except of course the SEO bunnies who are using Google+ to jack up the rankings of websites. The jury …

Why Facebook is still doomed.

Some time ago I wrote that Facebook was doomed because the business model relied on erecting billboards in parks. People were there to play, not be sold to. Since then, Facebook  has become bigger than many medium-sized countries and has been valued at more than $50 billion by investment bankers. …

The buzz of social media

Google just released Google Buzz which has demands that we “go beyond status messages”. To me this appears to echo the feeling many people had, including me, when confronted with micro-blogging sites like Twitter – so what. It represents a profound misunderstanding of what a status message actually is. Status …