I read recently that 13 million Australian’s visit Facebook a week. That is a pretty serious number and a good reason why marketers should take Facebook seriously. Right? Well perhaps, but not in the way you think. According to WebTrends, Facebook’s advertising click through rates (CTR) are 0.051%, which is …
How content marketing can help drive traffic, drive leads, build credibility, and improve your ranking in Google.
At the last count Google+ had 90 million registered users, 60% of whom “engage daily”. Whatever that means. The other 40% are wondering what the hell they can use Google+ for. Except of course the SEO bunnies who are using Google+ to jack up the rankings of websites. The jury …
Some time ago I wrote that Facebook was doomed because the business model relied on erecting billboards in parks. People were there to play, not be sold to. Since then, Facebook has become bigger than many medium-sized countries and has been valued at more than $50 billion by investment bankers. …
I really want to delete my facebook account. I was enthusiastic about the idea after all the changes the Zuck made to “privacy” this year and then I read this polemic by Jason Calacanis about how facebook is evil and the Zuck has Zucked his way to the top. I …
When you’re one of the cool kids, it is pretty easy to forget that not everyone is in the cool club. In fact, some people are so far removed from the cool club that they haven’t heard of Twitter, social media, ecommerce, WordPress, Android, the Nexus 1, or the RunKeeper …
Once upon a time there was a Hollywood star called Tom Cruise who had the world at his feet. He was famous, rich and in love with a beautiful young woman called Katie. Being rich and successful, woman loved him and men envied him. Then one day late in 2005 …
Google just released Google Buzz which has demands that we “go beyond status messages”. To me this appears to echo the feeling many people had, including me, when confronted with micro-blogging sites like Twitter – so what. It represents a profound misunderstanding of what a status message actually is. Status …
Sometimes something seems really really good but it’s actually really really bad; stupid in fact. So stupid that when you realise that it is so, you feel like bashing your head against a wall and cursing the gods while shaking your fist at the sky. Or something like that. A …
