I read recently that 13 million Australian’s visit Facebook a week.
That is a pretty serious number and a good reason why marketers should take Facebook seriously. Right?
Well perhaps, but not in the way you think.
According to WebTrends, Facebook’s advertising click through rates (CTR) are 0.051%, which is well below Google’s CTR of 0.4% and the industry average of 0.1%.
Still, with a reach of 76% in Australia, Facebook cannot be ignored.
So what this means is that Facebook is not the place for your advertising dollars, but it should still factor in your plans to build an audience for your products and your brand.
If you want to have a conversation with your customers and prospects then invest in your Facebook page.
If you want to push a product, invest in your website and invest in Google Adwords.