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Category: <span>Experience design</span>

Category: Experience design

From Romania with order – the secret to conversion

When I was in Romania about 10 years ago I had some drinks with a local Optician and a Romanian rock star. We enjoyed many drinks and Raresh, the Optician, invited my girlfriend and I back to his apartment after the bar closed. Raresh lived in a Soviet style apartment that was very very clean. It was disturbingly ordered. All that was missing ware the plastic sheets to protect the furniture. He hated Romania and his low socio-economic status. He declaimed “I hate my country!” and told the rock star that he wished he has his life. The life of …

We’re all gonna die – marketing in a recession

There is a sense of pervading gloom in the air. We’ve read about it in the papers, we’ve watched it on the teeve and we’ve read about it online. The consensus appears to be that we’re all doomed. That’s right doomed! The easy credit of the 2000’s has dried up. Consumers are reigning in their spending on stupid luxury items and selling their boats, jetskiis, motorbikes and SUV’s. The repo man is very very busy. This miasma of gloom makes it very hard to sell some stuff and persuade people that they need a particular product or service. Regardless there …

No one should get left behind

I live in a beautiful place on the edge of the city. We’re on the edge of a forest and have a view out west over the city and to the You Yangs and the ocean beyond. Unfortunately it is also an area prone to bush fires. We have only been there a short time and this summer have evacuated 3 times. A guy I met last night has been there a month and evacuated 3 times. This is the reality of living in such a beautiful spot in the Australian bush. A worthy sacrifice for not living in the …