My own piece of the Internet
 
Tag: <span>web design</span>

How copyblogger got it wrong

The latest copyblogger post by Brian Clarke, “5 Landing Page Mistakes that Crush Conversion Rates” disappointed me. Rather than being the witty informative genius I have come to expect, it was a sales pitch recycling old information with no actionable content for the punters. The 5 tips were: Blowing the headline Using your regular site design Asking for more than one thing Ignoring basic aesthetics Being lazy These are nothing more than a shopping list of commonly accepted truths about landing pages. The problem with truths is that they can become so ubiquitous that they are no longer critically questioned …