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Tag: <span>transactional buyers relational buyers</span>

Do they want a one night stand or a relationship?

It’s dark in the bar, some nice beats are playing, the lights hit your Grey Goose vodka and tonic, and make the ice cubes sparkle. You’re out for some fun. You are also a little drunk and strike up a drunken conversation about Proust with someone who seems flirty, fun, and sexy. It’s going great. So great that you end up at their place for a night of fun. Two weeks later you’ve forgotten their name. The one night stand is a moment of hedonism later tempered by a sober reality (and sometimes guilt). What if you met the person …