When I was a kid I spent my head locked away in a book anytime I could get. Reading was a way of discovering lives far beyond the fertile plains of Wagga Wagga in southern NSW. It was a way of learning about how the world was different, how people were different, and how I could be different, and that it was OK. My first lessons in deceit, murder, adventure, sex, love, hate. and joy were all experienced through books and stories.
Square, the financial services business founded by Jack Dorsey one of the Twitter co-founders has just released a pretty cool new appointment and scheduling product. Founded 5 years ago with a elegant mobile credit card reader and app for micro and small businesses, Square now offers an impressive range of products that streamline back-office operations for small to medium businesses in a very slick way. What they are doing is fantastic product management and a quick review of their approach offers some some great learnings for product managers.
How content marketing can help drive traffic, drive leads, build credibility, and improve your ranking in Google.
