Why there are no stupid users online
When you’re one of the cool kids, it is pretty easy to forget that not everyone is in the cool club. In fact, some people are so far removed from the cool club that they haven’t heard of Twitter, social media, ecommerce, WordPress, Android, the Nexus 1, or the RunKeeper iPhone application. But generally, every human living in an advanced economy who can read has heard of Google and Facebook. We’re so connected these days that it is easy to forget that there are a bunch of people who are not connected; who are yet to realise the liberating potential …