Off-page conversion is off the hook
Years ago, I read somewhere that 42% of people abandon a shopping cart due to slow performance. Recently it was proven to me that this might indeed be true which is surprising because most statistical factoids are garbage. After introducing a content delivery network service into an ecommerce site I saw a 20% gain in cart conversion. This was a pretty stunning result and it made me think about all the off-page conversion factors that can have a big influence on visit conversion that might be ignored because of a focus on design and copy. The standard approach to conversion optimisation …