Does the .melbourne domain name have a future?
Melbourne has always been both the hippest and most normcore Australian city. Obsessed with cafes, coffee, fashion, sport, the right schools, and real estate Melbourne is either incredibly hip or dull and boring depending on which end of the Hume Hwy you live. What Melbourne does have, is a vanity domain space – the new .melbourne domain name. I recently spotted a puff piece in B&T cheerily titled “5 Marketing Benefits Of .melbourne And .sydney Domain Names”. As a former employee of a domain registrar who was deeply involved in the release of a lot of new domain names like .kiwi, .club, the awesome .tattoo, and many others, I …