My own piece of the Internet
 
Tag: <span>Melbourne</span>

Does the .melbourne domain name have a future?

Melbourne has always been both the hippest and most normcore Australian city. Obsessed with cafes, coffee, fashion, sport, the right schools, and real estate Melbourne is either incredibly hip or dull and boring depending on which end of the Hume Hwy you live. What Melbourne does have, is a vanity domain space – the new .melbourne domain name. I recently spotted a puff piece in B&T cheerily titled “5 Marketing Benefits Of .melbourne And .sydney Domain Names”. As a former employee of a domain registrar who was deeply involved in the release of a lot of new domain names like .kiwi, .club, the awesome .tattoo, and many others, I …

The recipe for online success

When I was just starting out in the web game in the 1990’s, I met a bloke just back from working in London and about to open a restaurant. He wanted to change the way Melbournians ate fine food. There would be no mediocrity. Every ingredient would be individually sourced and the finest available. The staff would approach hospitality as professionals, not as students with a part time job. The sommelier would be a verified expert at pairing the finest wines with the finest food. The venue, whilst humble would be in a great location, have parking and be easily accessible …