Australian online retail suddenly got serious
The announcement by David Jones yesterday that they will make a significant investment to transform themselves into a multi-channel retailer is a bold step and a clear sign that traditional Australian business has started to listen to customers. Rather than bemoaning changing consumer behaviour like Gerry Harvey, David Jones are taking action and launching what promises to be one of the most comprehensive Australian online stores. Whilst there has been some criticism about the speed of the delivery by Smart Company, the plan appears to me to be realistic and sensible. David Jones are rebuilding their systems from the ground …