I checked out Google Domains and GoDaddy should be worried
The domain name business isn’t easy these days. Margins are squeezed by high competition and high acquisition costs, profitability depends on achieving a high attachment to additional services like email or hosting and cross-selling services like privacy, security, or “premium registrations”, and the regulators are requesting more diligence with data verification. Add to that the basic fact that domain names aren’t as sexy a proposition as they once were, due mainly to Google improving their algorithms to remove spammy parked pages from their index, and the explosion of social media and mobile apps. Businesses now have a multitude of choices …