The problem with social business
According to the tech hype, social business is the unification of 15 years of Internet trends into a nw economic model, or the potential for a new economic model. It is a model rooted in the elite world of technology and computing, and in my simplistic and reductionist view, a redefining of a customer focused framework. The idea goes that through the collision of social with business a new type of business can emerge with strategies and products driven by social principles. At its purest, this social business makes decisions through input from a community not a board, and has …