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Jon Stribling
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Category: Search

Zing is not my thing, what’s wrong with the latest Australia Post campaign

Zing is not my thing, what’s wrong with the latest Australia Post campaign

July 26, 2011 July 26, 2011

I just saw a new Australia Post ad promoting their parcel delivery services to small to medium businesses in Australia. The ad encourages businesses to “zing their thing” and apart from being a little trite (zing = speed), I liked the ad. It tells the story of a small business …

Continue reading"Zing is not my thing, what’s wrong with the latest Australia Post campaign"
Are uneducated consumers extinct?

Are uneducated consumers extinct?

April 18, 2011 April 18, 2011

The other day I had a healthy argument with an old school marketing guy about uneducated consumers in a commiditised market. His contention was that uneducated consumers still exist online.  Like marks in an old style side show they wander blindly through the buying process and good businesses make good …

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How I stopped worrying about Google

November 23, 2009 November 24, 2009

When I first discovered Google, it was a revelation. I was using a combination of Alta Vista, Yahoo, Dog Pile and luck to find what I wanted and Google returned the right results super fast. Fast forward to now and Google know more about me than my mother. I use …

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