I just saw a new Australia Post ad promoting their parcel delivery services to small to medium businesses in Australia. The ad encourages businesses to “zing their thing” and apart from being a little trite (zing = speed), I liked the ad. It tells the story of a small business …
The other day I had a healthy argument with an old school marketing guy about uneducated consumers in a commiditised market. His contention was that uneducated consumers still exist online. Like marks in an old style side show they wander blindly through the buying process and good businesses make good …
When I first discovered Google, it was a revelation. I was using a combination of Alta Vista, Yahoo, Dog Pile and luck to find what I wanted and Google returned the right results super fast. Fast forward to now and Google know more about me than my mother. I use …
