Web Analytics Wednesday

Last night I went to the first Melbourne Web Analytics Wednesday in the sweltering back room at Loop Bar.

The discussion was a little stilted at first but there was a strong turn out from Sensis, CoreMetric and other analytics and search folks.

There was some discussion alluding to the convergence between Customer Relationship Management tools and web analytics. This type of integration can not only tell you lots about customer behaviour but also dig deep into key attributes of the customer like age, sex, likes, dislikes, profession and so on.

The integration of web analytics and critical business tools is evolving quickly and I have to admit I’ve not been paying a great deal of attention. Perhaps because to do so requires a whole lot of applications talking with each other.

This convergence means that web analytics will no longer be something for the marketing wierdos but something the pin-heads sit up and look at.

Similar Posts

  • The perfect 10

    In the eighties film 10, Dudley Moore, a middle-aged musician lusts after Bo Derek, a young and beautiful woman. I don’t think her career was ever made obvious. In an iconic scene, Bo Derek runs down the beach in slow motion her body glistening with the sea and coconut oil. She is in Dudley Moore’s…

  • Comment spam

    How do you know if the WordPress blog you have just launched and have been slaving over is going to be successful? You get picked up by the comment spammers. I love WordPress. And I love that it needs to be upgraded quite often to prevent nasty code insertions in footer.php. It means that there…

  • Telling stories

    I am not a maths nerd. Never have been. Words have always been more appealing to me. They can inspire, terrify and antagonise in ways that numbers never can, at least for me. With this in mind I’ve been thinking about how important it is to tell a story when dealing with web analytics. The…

  • Ecommerce sales

    I have been watching the reports about ecommerce sales with a strange sense of foreboding and opportunistic delight. The reports are mixed, but it seems that growth is softening – in some cases dramatically. Whilst Cyber Monday, the Monday after the US Thanksgiving holiday, recorded the second highest online sales ever at USD$846 million, growth…

  • Neanderthal web, man

    Scientists in the US will soon be able to do the unthinkable and regenerate extinct species like Neanderthals and Mammoths. This is done by building a map of the DNA and then re-engineering the DNA in an embryo or egg. Crazy stuff! Ethically I’m not sure where I stand so long as it doesn’t have…

What do you think?