You and me, and the evolving web 2.0
Since Tim O’Reilly and John Battelle introduced the term Web 2.0 five years ago, there has been an explosion of web tools and Internet-connected gadgets that foster conversations, interactions and discoveries. In the past five years startups have built massive brands by harnessing communities and conversations. Brands like Twitter, Facebook, Stumble Upon, Ebay, Amazon and many others grew massive audiences by offering means for related and unrelated people to connect using Internet technologies. By crowdsourcing these brands provided platforms for collective interactions that create useful and cool tools like book reviews, movie databases, online encycopedias, map annotations, link resources . …