Trust and transparency in the social age
One of my first jobs was working for a Dutchman who refused to put prices on any of his products. He would work out the price when someone entered the warehouse or sent him a fax. His principle was that people should pay according to their need – the greater the need, the greater the price. One of his senior managers called it the “rip off factor”. Unfortunately, customers did not warm to a business built on subterfuge and Michel had to learn to adjust his ways. In the social media era, trust and transparency are becoming more and more …