If you use a donotreply address for your emails, you deserve to fail

There’s a convention thatĀ corporate transactional and promotionalĀ emails are sent from donotreply@bigcorporation.com or no-reply@bigfacelesscorporation.com. This is normally followed with a nice message that goes something like: Please do not reply to this email. Any emails to this address will not be responded to. How rude and passive aggressive. What they are actually saying is: Don’t even…

The conversation prism

Brian Solis of the Altimeter Group has released an updated version of The Conversation Prism which shows both how social media is very fragmented, and also points out the inherent weakness of the term social media. This is business today not something that is exclusively social or media focused. Most of the brands featured are…