My own piece of the Internet
 
Tag: <span>Social business</span>

Tag: Social business

If you use a donotreply address for your emails, you deserve to fail

There’s a convention that corporate transactional and promotional emails are sent from donotreply@bigcorporation.com or no-reply@bigfacelesscorporation.com. This is normally followed with a nice message that goes something like: Please do not reply to this email. Any emails to this address will not be responded to. How rude and passive aggressive. What they are actually saying is: Don’t even think about responding to this email we have sent you because we can’t be bothered responding to it, or even looking at it. It would seriously cost us too much money. Have you seen how much digital talent costs these days? Don’t send us an …

The conversation prism

Brian Solis of the Altimeter Group has released an updated version of The Conversation Prism which shows both how social media is very fragmented, and also points out the inherent weakness of the term social media. This is business today not something that is exclusively social or media focused. Most of the brands featured are less about “media” and more about commerce or business. Using tools that help people connect, share, and learn is the new normal What’s shown in the brightly coloured prism are 26 different categories from business to quantified self. Some of the brands featured – Facebook, …

The problem with social business

According to the tech hype, social business is the unification of 15 years of Internet trends into a nw economic model, or the potential for a new economic model. It is a model rooted in the elite world of technology and computing, and in my simplistic and reductionist view, a redefining of a customer focused framework. The idea goes that through the collision of social with business a new type of business can emerge with strategies and products driven by social principles. At its purest, this social business makes decisions through input from a community not a board, and has …

Getting the most out of technology

I spent some time yesterday with a bloke who ran a web design business that has built a great platform covering all the bases for a small business website, from brochure to feature rich online store. I can’t disclose the name of the business but there were a few things that impressed me about their approach and it wasn’t their technology. Don’t get me wrong, their technology is great but it doesn’t set them apart from the multitude of businesses with mature web platforms like Adobe’s Business Catalyst, Yola, Weebly, Wix and BigCommerce. Their tech does all that you would …