My own piece of the Internet
 
Tag: <span>seo is dead</span>

SEO is not dead, just maturing

There has been a flurry of comment recently about how Search Engine Optimisation (SEO) is either dead, or in the process of being violently clubbed to death by Google. The argument is best summed up in this Forbes article which says that traditional SEO is being subsumed by content marketing as a result of Google’s algorithm updates which prioritises community value and interaction over inbound links. We are told that the future is PR not SEO. SEO as a practice is evolving in response to a changing market, as it has always done. When I first discovered SEO in the 1990s, the …