The web makes every business a media company
I was reading in The New York Times about how Google is now a media company and it struck me that the Internet gives every business the opportunity to be a media business or at least think like a media company. Firstly, what is a media company? A media company is a business engaged in the production or distribution of media. Most sales, leads, and opportunities result from their media activities. News Ltd is an obvious example of an old style media company trying to make it in a digital world. Google can be seen as a new style of …