It’s simple, all the best innovations are
I’ve been reading a lot about simplification recently. About removing stuff and improving products, disrupting markets, and smashing the lazy incumbents. It’s the kind of thing which when you see it, it smacks you in the face and you ask yourself why someone else or you hadn’t done this before. Some of the great innovations have been about removing steps, making processes easier, and challenging assumptions about that’s the way it needs to be done. As Evan Williams, founder of Twitter has said, “Everything is obvious once it’s successful. Big wins come when you can spot something before it’s obvious to everyone …