My own piece of the Internet
 
Tag: <span>digital</span>

Connecting the digital dots

Digital means many things to many people. To some digital describes the nexus between new technologies and marketing/business resulting in new ways to connect consumers and marketers. To others digital is an ethos. It describes a new way of working, conceptualising ideas, seeing the future, and testing, learning and iterating. Digital involves a different way of doing business. For Steve Sammartino there is no digital. Sammartino believes that technology is innate, that there have always been technologies which help us do things better, faster, differently. For him a digital strategy is just a strategy. People come first. Digital is just a set of …