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Tag: <span>conversion</span>

Tag: conversion

Do they want a one night stand or a relationship?

It’s dark in the bar, some nice beats are playing, the lights hit your Grey Goose vodka and tonic, and make the ice cubes sparkle. You’re out for some fun. You are also a little drunk and strike up a drunken conversation about Proust with someone who seems flirty, fun, and sexy. It’s going great. So great that you end up at their place for a night of fun. Two weeks later you’ve forgotten their name. The one night stand is a moment of hedonism later tempered by a sober reality (and sometimes guilt). What if you met the person …

From Romania with order – the secret to conversion

When I was in Romania about 10 years ago I had some drinks with a local Optician and a Romanian rock star. We enjoyed many drinks and Raresh, the Optician, invited my girlfriend and I back to his apartment after the bar closed. Raresh lived in a Soviet style apartment that was very very clean. It was disturbingly ordered. All that was missing ware the plastic sheets to protect the furniture. He hated Romania and his low socio-economic status. He declaimed “I hate my country!” and told the rock star that he wished he has his life. The life of …

We’re all gonna die – marketing in a recession

There is a sense of pervading gloom in the air. We’ve read about it in the papers, we’ve watched it on the teeve and we’ve read about it online. The consensus appears to be that we’re all doomed. That’s right doomed! The easy credit of the 2000’s has dried up. Consumers are reigning in their spending on stupid luxury items and selling their boats, jetskiis, motorbikes and SUV’s. The repo man is very very busy. This miasma of gloom makes it very hard to sell some stuff and persuade people that they need a particular product or service. Regardless there …