My own piece of the Internet
 
Tag: <span>community</span>

Facebook is for community, not advertising

I read recently that 13 million Australian’s visit Facebook a week. That is a pretty serious number and a good reason why marketers should take Facebook seriously. Right? Well perhaps, but not in the way you think. According to WebTrends, Facebook’s advertising click through rates (CTR) are 0.051%, which is well below Google’s CTR of 0.4% and the industry average of 0.1%. Still, with a reach of 76% in Australia, Facebook cannot be ignored. So what this means is that Facebook is not the place for your advertising dollars, but it should still factor in your plans to build an …