Entertain me
You see them everywhere – people with their heads down, supplicant hands, silent, staring at a mobile device. They are praying to the god of the Internet, requesting that the pipes and bytes entertain them, illuminate them and placate the boredom of being alive. Between 9pm and midnight around the world, the TV sits mute while people hover around the LCD monitor watching a rerun on hulu, or a cat doing backflips whilst wearing a tutu on YouTube. The Internet has simultaneously gone prime-time and become mobile and this is changing what people expect from their online experiences regardless of …